ASA: Tesco Lies to Customers ~ Tesco-Complaint

Thursday, November 23, 2006

ASA: Tesco Lies to Customers

The UK's Advertising Standards Agency (ASA) has upheld a complaint made against Tesco Personal Finance, for a misleading TV advertisement that promised a 50% discount for consumers who bought a home policy online but failed to actually provide such a large discount.

In fact the discount was as little as 15% even though the advert implied that customers who enquired within the promotion period would receive a 50% discount compared to the price that would have been quoted prior to the beginning of the promotional period.

The ASA ruled that the ad breached rules relating to misleading advertising and accurate pricing, and has told Tesco Personal Finance that the ad must not be broadcast again in its current form.

More at Brand Republic and Insurance Business Review and click our labels for more false advertising by Tesco.