Tesco's "Think 21" policy needs a rethink!
I am a 27 year old teacher from Newcastle, who will be 28 in a few months. For the last four years I have shopped every week at the North Shields Tesco Extra branch, just off the Coast Road.
Several months ago I noticed your think 21 policy on alcohol sales. As a secondary school teacher I appreciate the need to be alert to under age drinks sales, it is hard to judge the age of some children. I visited the store on many occasions since the posters went on display, without being asked for any identification.
However, today I was asked for identification by the checkout assistant and was unable to provide it in the form requested. I have never been asked for this before, and clearly do not look 21 or under. I was even in my formal clothes, having come directly from work. I had a Newcastle Council pay slip which showed my job title as an Advanced Skills Teacher (equivalent to a Deputy Headteacher status). Obviously I must have graduated some time ago to be in this post. My trolley had a full weekly shop which included 4 bottles of beer and a bottle of wine.
I spoke to the manager who would not accept the pay slip as a form of identification. He would not directly answer my question when I asked if he thought I looked 21 or under. He was rather patronising and suggeset that I "take it as a compliment".
Today I left your store feeling humiliated and offended that I could not complete my shopping visit. I was most upset and drove home in tears. I wasted an hour of my time and had to visit my local Sainsbury branch, who did not ask for proof of age. Their staff are obviously able to judge the age of a customer.
It is unfair that adults who are clearly in their late 20's are refused service because of the subjective judgement of one member of staff. Have the checkout staff at this branch received any training and guidance on estimating a customers age? This is obviously an issue at the store. The checkout assistant commented that she asked lots of people, and that a lady earlier that day "had claimed to be 30". You will offend and loose many customers with this approach
I still have the problem that I have no acceptable form of identification that I can carry with me. My driving licence is a bulky old style paper issue which does not fit in my purse. I am not prepared to carry my passport with me at all times, in anticipation of an impromptu visit to one of your stores.
I do not wish to be embarrassed in this way again, so will not be shopping at your store. I will also alert my friends of a similar age to this, and suggest that they do the same.
Regards, Helen.